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Box Office Analysis, Mar. 14: “Robots” Dominate Box Office

The CGI-filled Robots, from the creators of Ice Age, easily took this weekend’s top spot at the box office with a well-oiled $36.5 million. It pushed last week’s champ The Pacifier, which earned a soothing $18 million, down to second place.

Robots–about a small-town metal man who dreams big and has an adventure of a lifetime with the vocal talents of Ewan McGregor, Robin Williams, Halle Berry and more–becomes the second best March opener ever, behind its predecessor Ice Age, which opened in 2002 with $46.3 million.

The Bruce Willis actioner Hostage debuted at No. 4 with $9.8 million, while a re-cut, toned-down version of The Passion of the Christ grossed a measly $225,000 in a limited release.

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This weekend, the Top 12 films grossed an estimated $ 103.1 million, down 5.44 percent from last weekend’s $109.1 million take and down .92 percent from last year’s draw of $104.1 million.

The Top Three films at the box office this time last year were: Newmarket’s R-rated The Passion of the Christ, which stayed at No. 1 in its third week with $32.1 million in 3,221 theaters, averaging $9,975 per theater; Sony Pictures’ R-rated Secret Window, which opened in second place with $18.2 million in 3,018 theaters, averaging $6,043 per theater; and Warner Bros. PG-13 rated Starsky & Hutch, which stayed in third place in its second week with $16 million in 3,185 theaters, averaging $5,029 per theater.

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BOX OFFICE TOP 10, ESTIMATES:

(Source: Exhibitor Relations, Inc.)

No. 1: Robots (20th Century Fox, PG)

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Gross: $36.5 million

Weeks opened: NEW!

Theaters: 3,776

Per-theater average: $9,666

No. 2: The Pacifier (Buena Vista, PG)

Gross: $18 million (-41%)

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Weeks opened: 2

Theaters: 3,166 (+35)

Per-theater average: $5,704

Cume to date: $54.3 million

No. 3: Be Cool (MGM, PG-13)

Gross: $10.3 million

Weeks opened: 2

Theaters: 3,216 (unchanged)

Per-theater average: $3,203

Cume to date: $38.4 million

No. 4: Hostage (Miramax, R)

Gross: $9.8 million

Weeks opened: NEW!

Theaters: 2,123

Per-theater average: $4,634

No. 5: Hitch (Sony Pictures, PG-13)

Gross: $8.7 million (-28%)

Weeks opened: 5

Theaters: 2,975 (-463)

Per-theater average: $2,924

Cume to date: $149.7 million

No. 6: Million Dollar Baby (Warner Bros., PG-13)

Gross: $5 million (-38%)

Weeks opened: 13

Theaters: 2,375 (+25)

Per-theater average: $2,137

Cume to date: $83.9 million

No. 7: Diary of a Mad Black Woman (Lions Gate, PG-13)

Gross: $5 million (-55%)

Weeks opened: 3

Theaters: 1,605 (-98)

Per-theater average: $3,115

Cume to date: $44.1 million

No. 8: Constantine (Warner Bros., R)

Gross: $3.6 million(-40%)

Weeks opened: 4

Theaters: 2,170 (-588)

Per-theater average: $1,684

Cume to date: $66.3 million

No. 9: Man of the House (Sony Pictures, PG-13)

Gross: $1.8 million (-49%)

Weeks opened: 3

Theaters: 1,903 (-519)

Per-theater average: $946

Cume to date: $16.5 million

No. 10: Cursed (Miramax, R)

Gross: $1.5 million (-60%)

Weeks opened: 3

Theaters: 1,687 (-1118)

Per-theater average: $924

Cume to date: $17.7 million

OTHER OPENINGS

Upside of Anger (New Line Cinema, R)

Gross: $225,783

Weeks opened: NEW!

Theaters: 9

Per-theater average: $25,087

The Passion of the Christ Re-cut (Newmarket, NR)

Gross: $225,000

Weeks opened: NEW!

Theaters: 954

Per-theater average: $236

Millions (Fox Searchlight, PG)

Gross: $72,987

Weeks opened: NEW!

Theaters: 5

Per-theater average: $14,597

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