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Box Office Analysis, May 28: ‘X-Men’ Breaks Memorial Day Records

With a record-breaking $120.1 million four-day total at the North American box office, X-Men: The Last Stand now stands as the biggest Memorial Day weekend opener ever, finally topping The Lost World: Jurassic Park, which opened Memorial Day weekend in 1997 with a four-day total of $90.1 million.

The third installment of the series featuring a cast of mutants with names like Storm (Halle Berry), Wolverine (Hugh Jackman) and Mystique (Rebecca Romijn) opened in 3,690 theaters and grossed an average of $32,554 per theater.

“People had such a huge awareness of the movie that it just translated into these huge numbers,” Paul Dergarabedian, president of box-office tracker Exhibitor Relations told The Associated Press. “The film benefited from a huge base of fans who had seen the first two X-Men films, plus great marketing and solid reviews.

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“This is what the summer is all about,” Dergarabedian said, adding the box office has rebounded well since last year’s slump. “With Da Vinci Code doing better than anticipated … we could not be in a better position.”

The Top 12 pics this week grossed an estimated $228.5 over four days, making it the second biggest Memorial Day weekend overall. It was up 21.12 million from last weekend’s total of $154.9 million and up 1.38 percent from last year’s four-day draw of $225.4 million.

The Top Three films at the box office this time last year were: 20th Cent Fox’s Star Wars: Episode III – Revenge of the Sith, which stayed at No. 1 with $70 million in its second week in 3,663 theaters, averaging $19,123 per theater; DreamWorks’ Madagascar, which opened in second place with $47.2 million in 3,634 theaters, averaging $4,191 per theaters; and Paramount’s The Longest Yard, which opened in third place with $58.6 million in 3,634 theaters, averaging $16,129 per theaters (Click here to read last year’s box office report).

BOX OFFICE TOP 10, ESTIMATES (Four-Day Totals)

(Source: Exhibitor Relations, Inc.)

No. 1: X-Men: The Last Stand (20th Cent Fox, PG-13)

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• Gross: $120.1 million

• Weeks opened: NEW!

• Theaters: 3,690

• Per-theater average: $32,554

No. 2: The Da Vinci Code (Sony, PG-13)

• Gross: $77 million (-56%)

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• Weeks opened: 2

• Theaters: 3,754 (+19)

• Per-theater average: $20,616

• Cume to date: $145.5 million

No. 3: Over the Hedge (DreamWorks, PG)

• Gross: $35.3 million (-30%)

• Weeks opened: 2

• Theaters: 4,093 (+34)

• Per-theater average: $8,635

• Cume to date: $84.3 million

No. 4: Mission: Impossible III (Paramount, PG-13)

• Gross: $8.5 million (-41%)

• Weeks opened: 4

• Theaters: 3,053 (-397)

• Per-theater average: $2,806

• Cume to date: $115.8 million

No. 5: Poseidon (Warner Bros., PG-13)

• Gross: $7 million (-40%)

• Weeks opened: 3

• Theaters: 3,245 (-310)

• Per-theater average: $2,157

• Cume to date: $46.6 million

No. 6: R.V. (Sony Pictures, PG)

• Gross: $5.3 million (-18%)

• Weeks opened: 5

• Theaters: 2,481 (-444)

• Per-theater average: $2,136

• Cume to date: $57.2 million

No. 7: See No Evil (Lions Gate, R)

• Gross: $2.6 million (-43%)

• Weeks opened: 2

• Theaters: 1,270 (+13)

• Per-theater average: $2,520

• Cume to date: $9.1 million

No. 8: Just My Luck (20th Century Fox, PG-13)

• Gross: $2.3 million (-46%)

• Weeks opened: 3

• Theaters: 1,604

• Per-theater average: $1,434

• Cume to date: $13.9 million

No. 9: United 93 (Universal, R)

• Gross: $1.1 million (-42%)

• Weeks opened: 5

• Theaters: 781 (-527)

• Per-theater average: $1,408

• Cume to date: $29.9 million

No. 10: An American Haunting (Freestyle Releasing, PG-13)

• Gross: $939,680 (-51%)

• Weeks opened: 4

• Theaters: 748 (-517)

• Per-theater average: $1,252

• Cume to date: $14.9 million

OTHER OPENINGS

An Inconvenient Truth (Paramount Classics, PG)

• Gross: $365,787

• Weeks opened: NEW!

• Theaters: 4

• Per-theater average: $91,447

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