Depating TV advertisers may be supplanted by liquor companies

As many traditional advertisers slash their TV ad budgets, station executives are reconsidering their nearly united stand against accepting commercials for hard liquor, the Wall Street Journal reported today. “With the increased slowdown, there seems to be a new open-mindedness” toward spirits ads, Chris Rohrs, president of the Television Bureau of Advertising trade association, told the newspaper.

The WSJ cited a report by The Distilled Spirits Council of the U.S. showing that about 400 local stations and cable channels are permitting or considering such ads, up from only a few dozen a year ago.