NBC receives 10 percent of each sale generated by commercials for
Amazon.com that run following book interviews on Today, Dateline
and cable network MSNBC, according to TV Guide.
NBC
acknowledged the relationship, the magazine said, calling it, in the
words of NBC TV Network President Randy Falco, “a trial program to see
if there are new ways we can service an advertiser.”
However, Deborah
Potter, executive director of the nonprofit NewsLab, commented: “An
author interview juxtaposed with a commercial selling the book can make
the audience wonder if there’s someone else in the newsroom — an
advertiser — making editorial decisions, especially if the network is
making money from it.”
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