British bookmakers Ladbroke’s announced Thursday that it is teaming up with News Corp-controlled BSkyB to launch a betting operation on the U.K. satellite service. The deal calls for the partnership to have exclusive rights to offer interactive betting on Sky Sports channels for five years. Ladbroke’s is owned by Hilton Group, the London-based international sibling of America’s Hilton Hotels. In a statement Hilton CEO David Michels described the deal as “two great brand names coming together in a natural marriage.”
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