Beginning today, CBS will be offering Survivor fans the opportunity to watch hours of outtakes from its latest series (debuting on TV tonight) on the Internet for $19.95 for the run of the show. Moreover, CBS has signed a deal calling for Chevrolet to sponsor the Internet coverage.
“We’re trying to mine the brand a little bit further,” David Katz, vice president of strategic planning and interactive ventures for CBS, told today’s Wall Street Journal. The additional Survivor footage will also be made available to homes with settop boxes that permit interactive TV.
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