The pharmaceutical arm of Bristol-Myers Squibb has enlisted such stars
as Kirk Douglas, Sylvester Stallone, Dana Carvey and Angela Bassett to
appear in a number of ads for their cholesterol-lowering drug Pravachol,
the New York Times reported today.
The ads will feature
a questionnaire about the risk factors of heart disease and will urge
people to visit their doctors and to look at the company’s website for
more information.
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