The entertainment industry is sorry. Really.
In light of the Federal Trade Commission report released Monday, MPAA chief Jack Valenti — representing the U.S. entertainment industry — is telling a Senate committee today that the Industry pledges to stop marketing R-rated movies to kids, The Hollywood Reporter says.
“We are going to examine how we advertise and conduct research so that we do not deliberately seek out the very young in the promotion of R-rating films,” Valenti says, in written testimony that the Reporter obtained in advance.
Ordered by President Clinton and congressional leaders after the Columbine High School shootings last April, the FTC report denounces the entertainment industry’s relentless attempts to market violent films, music and games to children, even though it knew that the materials are intended for adults.
After the release of the report, the Walt Disney Co. issued a new policy Tuesday detailing its plans to market more responsibly toward minors.
