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Taylor Swift’s ‘The Eras Tour’ Launches in Style, Featuring a Surprise Beyoncé Appearance and Expected Domestic Opening Day Revenue of Over $150M

Taylor Swift: The Eras Tour premiered early last night at AMC The Grove in Los Angeles.

Due to popular demand, early access showings at all AMC theatres and Cinemark locations in the U.S. and Canada have been moved. It will continue to show Thursday through Sunday for the next four weekends, through November 12 at 8,500 theaters in 100 countries.

Swift said on social media that the early release was “due to unprecedented demand.” “Look what you genuinely made me do … ”


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Last night’s premiere at the Los Angeles retail and entertainment complex was shown in front of a handpicked crowd that filled 13 auditoriums in the AMC theater. Swift’s dancers, band and crew were among the viewers of the two-hour and 48 minute film that ended in a fully charged dance party to the closing song, “Karma.” Also among the revelers was Beyoncé, whose own concert film, RENAISSANCE: A FILM BY BEYONCÉ, is set to be released on December 1.

Before this change-of-date announcement was made, it was reported that the opening take on Taylor Swift: The Eras Tour would be about $150M globally and $100M domestically.

However, advanced ticket sales have already gone over that $100M mark for the AMC and Cinemark distributed film. Also, one must assume that this new opening date could push this number up given the demand for anything Swift-associated.

Long before Taylor Swift: The Eras Tour came around, the top grossing concert film was Justin Bieber: Never Say NeverAt the height of Bieber fever in 2011, the “Peaches” singer brought in $99M with his 106-minute 3D production, complete with childhood video footage.

AMC has promised that heavy traffic for ticket buyers will be handled smoothly, which should be expected after their stock prices jumped 11.5% last week in line with ticket pre-sales.

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Adult tickets cost $19.89, plus tax, and tickets for kids between 2 and 12 and seniors over 60 are $13.13.


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